Target

When researching companies that are going green, one that immediately popped into my head was Target. I personally shop at Target a lot, especially when I am at home with my family. I was honestly surprised to see what all Target has done to help our environment. They are doing the things that other companies are doing such as using a different type roof or cutting down on gas. Target is going above and beyond by selling eco-friendly products. With going-green being so new, there are of course some kinks that need to be worked out.

Target stores are using a new kind of eco-friendly roof. This roof is pretty thin and will save the stores $10,000 a year due to water charges. On the new roof, an irrigation system is installed so that the water is recycled. Another thing that the roof helps with is the heating and cooling, which results in lower bills. In the summer the stores should be cooler, and in the winter Target should be warmer.

Target stores are also using different kinds of trucks with the best gas mileage possible. Target is trying to make the least trips possible to have save gas, which in turn helps our environment.

The four main products that Target is selling that is “green” are: Recycled note cards, toys, glassware, and sheets. While it may seem weird or even nasty that some of these things are recycled, it really helps our environment. I know from experience that the Bamboo sheets are comfortable. One of my friends who is all about “going green” has them, and they are comfortable and honestly I did not know they were made of bamboo.

Target is even thinking about offering an incentive to buying the green products. In the near future, if you buy five “green label” products, then you could possibly get a five dollar gift card. This is a way to advertise going green in the Target stores.

The idea of a green roof sounds good, but it is super expensive. As found on GreenSportsenues.com, “ it will take 20 years for the $5.3-million roof to pay for itself in reduced energy bills.” While Target’s ideas may seem good, at the same time it is not realistic.

I think that Target is going great things for our environment, however like other companies, their goals need to be more realistic.

http://planetgreen.discovery.com/home-garden/target-green-shopping.html

http://greensportsvenues.com/2008121558/news/target-center.php

http://www.slideshare.net/angelaromeroSF/target-going-green
Below is an image of Target’s reusable bags
image found at http://www.google.com/imgres?um=1&hl=en&sa=N&biw=1366&bih=667&tbm=isch&tbnid=Bn0SZetHaSqXdM:&imgrefurl=http://hereforgood.target.com/environment/sustainable-living/&docid=Bi0-yhH_vkyWVM&imgurl=http://hereforgood.target.com/_ui/img/environment/slides/recycling-0.jpg&w=1024&h=397&ei=Zs5eT8eqMKKg2gWewaCFCA&zoom=1&iact=hc&vpx=964&vpy=179&dur=2340&hovh=140&hovw=361&tx=213&ty=89&sig=104812004664329353108&page=1&tbnh=76&tbnw=195&start=0&ndsp=20&ved=1t:429,r:5,s:0